Productizing Sales Coach Services and Content
Identifying Business Challenges and Strategizing Solutions to Meet Market Demands and Address Client-Specific Problems
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This portfolio case outlines my role as Product Manager at Simple Lens, an American company focused on enhancing sales leadership and revenue acceleration for high-growth companies. Through a targeted strategy, we addressed key challenges in service delivery and customer engagement by developing structured product offerings tailored to meet specific market needs and client demands.
What Was The Problem?
Simple Lens, a company specializing in hands-on coaching for sales leadership and revenue acceleration, primarily targeting high-growth companies, faced challenges in making their services accessible and streamlined. The need was to package these services into structured product offerings to enhance customer engagement and optimize service delivery.
What Did We Build?
We developed a comprehensive product plan that includes various business components such as content, frameworks, and client documentation. This was tailored to effectively solve client-specific problems through structured product offerings.
Solution
The solution involved creating a detailed product strategy that included defining the target audience, developing a compelling value proposition, and building a detailed product roadmap. This strategy was designed to make Simple Lens's services more accessible and to streamline the process, enhancing overall customer engagement.
Guiding Metrics
Metrics for measuring success included service delivery optimization and feedback on the accessibility and effectiveness of the packaged services.
Tools Used
- Figma: Used for brainstorming, creating wireframes, and prototyping.
- Zoom: Utilized for conducting meetings.
- Notion: Served as the principal tool for ideation and as a repository for all product documentation, including the Product Requirement Document (PRD).
My Role as Product Manager
As a Product Manager, I collaborated closely with the founder to develop and organize these strategic components. My focus was on identifying business challenges, strategizing potential solutions, and ensuring that our offerings were aligned with the coach's needs.
Key Responsibilities
Strategic Differentiation: Analyzing competitors, and planning the communication of unique selling points.
Services Packaged into Structured Offerings: Developed structured product offerings to enhance customer engagement and optimize service delivery, ensuring that services were accessible and streamlined to meet specific client needs.
Building a Roadmap: Prioritizing initiatives and creating a detailed product roadmap with timelines for implementation.
The ongoing implementation of structured product offerings at Simple Lens is expected to significantly enhance the coach services by improving client engagement and optimizing service delivery.
